Context Layer / 01
Teach the machine your point of view.
Everything it writes, frames, and directs should become more recognizably yours over time.
Brand
The name your audience hears in their head.
One line: who you serve and the specific problem.
Audience
Describe the person, not the demographic — their day, pressure, ambition.
The before-and-after your content should always point toward.
Offer
Name it like a product, not a category.
The two fields below are optional. A carousel has no clickable link, so the last slide asks for a comment, a DM, or a look at your bio — fill these in only if you want that ask written for you.
What the last slide asks for. On a carousel that is usually a keyword to comment or a word to DM, not a click.
Never printed on a slide. Only used for your caption or bio link when a carousel points somewhere.
Voice
Pick the 3–5 that make your writing recognizable in a feed.
Words that would make it sound like someone else wrote it.
Proof
The strong opinions your content is built on.
Outcomes, numbers, and specific wins you can point to.
Two or three stories you retell often — they become your signature frames.
Content Pillars
Not in this version.
The recurring themes everything you make should ladder up to.
The real questions you hear on calls — they are your best topic seeds.
Preferences
Where the carousels will ship — format adapts to the first one.
Drawn in the header of every Branded Social slide. Leave empty to derive it from the brand name.
Hex colour for the Branded Social accent (the verified tick, highlights). Empty uses the house blue.
Three words a photographer could brief from.
A recurring visual signature only your regulars notice.
Your Photos
Upload photographs of yourself. Every slide image is built from these, so your real face — not an approximation of it — is what people see.
What to upload
- Two front-on face shots — well lit, face filling much of the frame
- One three-quarter angle — face turned about a third away
- One side profile
- Two body shots — standing, most of you in frame, ideally professional
The face shots are what make it look like you. The body shots are what stop it inventing your build. You need both.
No photos yet.
08b / Your Likeness
The description that keeps your face yours
Your photos alone get the images close to you but not exactly you. Every image is generated with this description alongside them, word for word, which is what stops the face drifting into a lookalike. Read it from your photos, then correct anything it got wrong — your edit wins.
Reading your likeness also decides which six photos get sent with every image: two front-on faces, one three-quarter, one profile, and two body shots. Re-read it whenever you add or remove a photo.
Your Look
One or two images that show the look you want your carousels to have. The image model is shown these alongside every scene and told to match them — palette, light, edit — instead of being given a paragraph describing a style.
These must be images you made or own — your own past posts, results from this app you liked, work you paid for. Not another creator's carousel. A borrowed reference makes everything you generate a copy of theirs, and the point of this is a look that is yours.
Used on the designed-graphic layouts. Your personal-photo layouts keep using your own photos for likeness and are not affected.
Design Inspiration
Upload the whole carousel you admire, in order: its cover first, then two or three of its body slides, then its last slide. Choose the Personal Design Style carousel type and your cover is made from their cover, your body slides from their body slides, your close from their close — with your copy, your photo and your handle. A cover on its own makes every slide look like a cover.
Inspiration, not a copy. The system studies the design language and makes new slides in that spirit with your own words and pictures — it never reproduces somebody else's slide. Best results come from two or three slides of the same carousel, so the style is consistent. Needs the stronger image model (your OpenRouter key in Settings).
The model letters the words itself on this type. Every render is read back and checked against your copy; a misspelling is re-rendered once, then flagged on the slide.
Your Knowledge
Upload or paste what you already know — a transcript, a framework, your notes. The machine extracts your argument, your terminology and your examples so every carousel it writes sounds like you, not the internet.
No sources yet.
Brand Brain / Preview
Founders scaling past their first team
Lead without burning out
Operator coaching, not consulting
Direct · Warm · Contrarian
Warm, editorial, low-contrast calm